Service
Candidate Coaching
Coaching for political candidates who want disciplined messaging, stronger presence, and fewer unforced errors.
This is practical preparation for debates, interviews, forums, and day-to-day campaign pressure.
What this solves
Message drift
Candidates often talk like a committee: too many points, too many qualifiers, no spine. Coaching fixes that.
Pressure moments
Debates, hostile questions, and “gotcha” prompts are predictable. You can train for them.
Consistency
Your team can’t improvise your message for you. Coaching locks alignment across candidate, staff, and surrogates.
Credibility
Voters reward clarity and competence. Coaching builds delivery that looks like leadership instead of performance.
What you get
Message and posture
- Core message framework (themes, proof points, boundaries)
- Answer structure for common questions (short, medium, long)
- District-specific narrative and contrast strategy
- Guidance on tone, discipline, and when to stop talking
Performance under pressure
- Debate prep and mock rounds
- Forum prep (short answers without sounding evasive)
- Media interview prep and rapid response drills
- Opposition framing: how you’ll be attacked and how to counter cleanly
Coaching formats
Sprint
Debate / Forum Prep
Short timeline. Focused preparation before a high-stakes event.
- Message framework refresh
- Likely questions + clean answers
- Mock rounds + correction
Ongoing
Weekly Coaching
Consistent training that sharpens delivery and keeps the campaign aligned.
- Weekly sessions
- Rolling Q&A updates
- Message discipline for new issues
Executive
Crisis & Rapid Response
When something breaks publicly, the first statements set the frame.
- First-hour response plan
- Statement drafting support
- Media handling guidance
How it works
- Intake: race context, goals, vulnerabilities, and constraints.
- Build: message framework + Q&A library + contrast posture.
- Train: mock rounds, hostile prompts, and delivery correction.
- Reinforce: updates as issues change and events approach.
Who this is for
- First-time candidates who need structure and discipline
- Experienced candidates who want sharper delivery and tighter messaging
- Campaigns preparing for debates, forums, interviews, and earned media
- Candidates operating in hostile or polarized environments
Next step
If you want to sound like leadership under pressure, start with a short call.